Tourism to Europe continues to grow

 International arrivals are up 5% year‑to‑date, with strong performance in:

Greece: +38%

Italy: +21%

Malta: +16%

Travellers increasingly prefer destinations that feel safer, affordable, and easy to reach.

 Europe’s top trending destinations for 2026

 New data highlights the fastest‑growing hotspots:

Czechia: +18% bookings

Iceland: +11%

Spain: remains the most searched‑for and booked destination

Japanese, Danish, and Egyptian travellers show the strongest growth in bookings.

City‑breaks booming

Short 2–4 day trips are surging:

Seville: +105%

Prague: +47%

Valencia: +36%

Rail travel becoming more attractive

New low‑cost rail passes (e.g., Netherlands unlimited summer pass) and scenic routes are boosting rail tourism.

Coach travel revival

Coach holidays are trending again due to affordability, comfort, and environmental benefits.

Luxury multi‑country tours (France–Switzerland–Italy–Austria) are gaining popularity.