Online agent On The Beach is back in business selling holidays and is hoping to lure customers this month with free Covid tests.
Free Covid tests are offered for 2021 holidays to Greece, Spain and Cyprus if booked by the end of September.
The company has allocated up to £1.5 million to fund the free tests for customers which include both antigen and PCR tests.
It teamed up with test provider Collinson.
On The Beach said it will order tests for customers automatically when they make a booking and will have them delivered a minimum of 48 hours before departure.
“Whilst demand has a way to go to get back to pre-pandemic levels, we are seeing green shoots and a growing appetite amongst consumers to make up for missed summer getaways,” said Chief executive Simon Cooper.
Research commissioned by On the Beach found 32% of people said the cost of PCR tests was one of the main reasons they had not booked a holiday for 2021.