Jet2holidays uncovers top 10 priorities for holidaymakers including Brit’s best-loved cuisine

Holidaymakers have revealed their number one goals for every aspect of their getaway – including their top priorities when booking, the first thing they do when they arrive and what food they seek out.

A poll of 2,000 adults, who have been on holiday before, found that their top priority when arranging a getaway is value for money, with sunny weather coming second on the list.

Standard of accommodation was third, while ABTA and ATOL protection was seventh in the top 10 list of number ones for holidaymakers.

Upon reaching their hotel, the number one thing people do without fail is unpack their bags, followed by checking out the view from the window or balcony and then inspecting the bathroom.

Food is a key part of any holiday and the cuisine that is top of the list is Italian – just ahead of Greek.

The research into the nation’s holiday number ones was commissioned by Jet2holidays, which was recently named the UK’s largest tour operator – and it found, for 62 per cent, going on holiday is the number one thing they look forward to every year.

A spokesperson for the brand said: “Holidays are hugely important, and with good reason.

“They’re a chance for fun, for adventure and to step away from the norms of everyday life while also offering the opportunity to spend time with loved ones and create many happy memories – so it’s no wonder they are the top thing people look forward to each year.

“But our research shows many people still look for the same type of things when booking a getaway and even have the same routines holiday after holiday, from the first thing they do when they get to their hotel to their favourite food they seek out.”

The top thing adults like doing when on holiday were revealed to be experiencing local culture (20 per cent) and trying local food (14 per cent).

The nation’s favourite foreign language was revealed to be French (15 per cent), closely followed by Spanish (14 per cent) and Italian (11 per cent).

When packing to go away, the first thing to go into the suitcase was revealed to be underwear (28 per cent), followed by swimming costumes (12 per cent).

Brits are also more likely to make sure their phone charger is safely stowed before their sunglasses, according to the figures from

When it comes to city breaks, the nation’s favourite destination was split between Barcelona, Paris and Rome – with Venice and Vienna also featuring.

The average holidaymaker went on their first holiday without parents or guardians at the age of 16 and a half.

And just under one in 10 (eight per cent) even experienced their first taste of love while holidaying away.

The Jet2holidays spokesperson added: “Holidays are a wonderful time to experience all sorts of firsts, from a new destination to local food or even romance.

“We’re coming into peak summer holiday season, so people are getting excited about packing their bags and experiencing new things, while also sticking to some of the same routines.

“It’s clear that holidays remain a top priority for many of us Brits and as we start to operate our biggest ever summer programme, there is no better time for people to explore new cities, beaches – and hotel rooms – and make some unforgettable memories along the way.”


  • Value for money – 22 per cent
  • Sunny weather – 10 per cent
  • Standard of accommodation – 10 per cent
  • Type of accommodation – 9 per cent
  • Range of things to do – 7 per cent
  • Low cost – 7 per cent
  • ABTA/ATOL protection – 6 per cent
  • Checking the reviews – 4 per cent
  • Flight time – 3 per cent
  • Vast choice of destination – 3 per cent

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